Shaping the Future - the newest book of the Exec. MBA business community

We started the Executive MBA programme in Romania with great enthusiasm and having two ideas in mind: to help the business environment thrive by creating a deeper understanding of the global business dynamics and nurture a responsible leadership that will build more sustainable and inclusive business models. While there is still much to be done and many challenges lay ahead of us, we believe that the Romanian business environment is changing and has achieved a great deal in the past years. We had reached here in Cluj the 7th group who started the EMBA and passed the threshold of over 130 participants who graduated the program. We launched new executive education programs, built a community, and stimulated the development of new business ideas. And because we have put ideas in dialogue and stimulated the interaction between the experience and talent of the local business community and the global academic world, we also endeavored in the last years to publish some of their research works and dissertation papers.   

The current volume is part of this endeavor and offers an insightful perspective into the transformation of the Romanian business environment, outlining the emergence of a new generation of business leaders able to drive change in their organization and explore new possibilities and marketplaces. All the authors that you will read in this new volume published by Presa Universitară Clujeană are Executive MBA graduates of the University of Hull (UK), who studied in the program delivered in Romania between 2017 to 2020, and all the papers included in this book represent dissertations, that have been awarded a “Distinction”. The book is meant to inspire those willing to make changes in their organizations or develop a new business model but also shed light on the current development of the Romanian business environment.  

This collection of case studies largely focuses on business operating in Romania and on the Romanian economic environment outlines not only the penetration of new business trends and the adoption of new processes and management procedures, but also the growth and transformation of the Romanian business community. The reader will see not only the transformation taking place across small, medium, and large size companies operating in Romania but also how managers and business leaders understand these transformations, how they approach new practices, how they address gender inequality and other stringent issues that hamper the development of sustainable business models and how they make sense of a fast-changing world where old models are disrupted, and new business architectures and ideas emerge. By reading these papers the reader will have access not only to fresh new data, ethnographic views on Romanian and multinational companies but also to the people driving and sustaining these changes.

The chapters in this book describe and analyze not only companies and various processes and transformations but are also giving a voice to the people that are writing these stories and drawing these roadmaps. Behind research designs, theories, data, and analysis we see the artisans of these processes. We see their views, assumptions, hopes and doubts about the current economic and growth model. We see what kind of change they would like to produce and how they envision their ideal workplace or working team. We see how they struggle day to day in their companies to produce better organizations with more capable people that can make a difference in the world and for their customers. In this sense, these papers and this volume represent a novel and unexpected piece of work from a Romanian context.

It is not only that these chapters help us understand how structures and processes adopted by businesses operating in Romania and Romanian companies work, but also how managers and business leaders approach these processes, how they interact with them, and how they implement them in their own company. We see both structures but also agency. Behind the data and the companies, we see people critically thinking and reflecting on business models and transformations. We see them purposefully seeking innovation and reflecting on transformations in their own companies. In this sense, the business leaders you will meet here are not simply passive adopters or reactive players in a game decided somewhere else, but inquisitive leaders and autonomous agents charting their own roadmaps and blueprints for the future.  

The volume explores these transformations across several business domains and organizational dimensions. These dimensions shaped the current structure of the book – which is organized around four main sections:

  1. Strategy and Change;
  2. People and Organizations;
  3. Technology and Entrepreneurship; and
  4. Innovation and Ethics.  

This book has been published in a conjoined team effort and has been coordinated by EMBA University of Hull alumnus Alin T. Băiescu and Transilvania Executive Education. 

Authors: Teodor Băbuț, Alin T. Băiescu, Dan Bizubac, Ovidiu Cernea, Florian‐Udvari Antal‐Arpad, Raluca Frîncu, Marius Cornel Moldovan, Victor Liviu Pop, Florina Popîrțac, Florian Sămărghițan, Daniela Secară, Gabriel Souca, Doru Șupeală, Mirela Târnovan, Olguța‐Dana Totolici, Cristinela Velicu, Cătălina Vescan.  

Editor: Ovidiu Oltean 

The book will be soon available for online orders and in the UBB university bookstore.