In the fast-paced world of business, the role of a leader is a constant act involving making numerous decisions on a daily basis. You would believe that rationality should guide these decisions to achieve business objectives, yet the reality is different today. The contemporary business landscape is mostly characterised by irrational decision-making rather than the rational ones. This paradigm shift emphasises the importance of understanding human behaviour and its complex role in the decision-making process to achieve predictable outcomes.
Often referred to as the missing layer, comprehending human behaviour is crucial in influencing it effectively towards the expected results. This is where the fascinating realm of behavioural economics comes into play, providing valuable insights to guide actions and strategies.
In this masterclass, we embark on a journey to discover more about behavioural economics under the guidance of Dr. Alin Băiescu, a Senior Executive professional with over two decades of extensive experience in the financial banking, insurance, and pensions sectors. The event will be held on October 17, from 12 pm at BT Campus (Dorobanților 30). If you’d like to register for it please complete the registration form.
The purpose of this course is to teach you about the latest know-how in behavioural science and empower you to influence and shape behaviours effectively within your organisation.
The main topics we will cover during this masterclass are:
- Do people behave (predictably) irrationally?
- The Automatic vs. the Rational systems of thinking in decision making
- The Cognitive Bias Codex: 180+ errors of human judgement
- Top 13 cognitive biases that lead people to irrational decisions
- The concept of Nudge – the ”gentle” push for changing behaviours
- BCW© (Behaviour Change Wheel) – a diagnostic framework for developing effective nudges
All these topics will help you:
- Understand how people make decisions
- Know how to Nudge peoples’ decision making and choices
- Be able to create ideas that people will embrace
- Understand how to create products, services and policies people need, want, and adopt
- Know how to make your communication more persuasive
This masterclass is a perfect fit your you if you are:
- Working in sales or marketing
- Dealing with customers frequently
- Working in a HR function
- Involved in decision-making processes that affect employees, or other stakeholders in your company
All the latest research in the Behavioural Economics of D. Kahneman & R. Thaler (Nobel Prize Laureates), Prof. Dan Ariely (Duke University, USA), Prof. Susan Michie (University College of London) is comprised in this masterclass.
Fees:
€80/event for TEE community members or previous registration
We welcome any executive-level participant from outside of the TEE community for a €100/event.
*Prices do not include VAT.
Agenda for the day:
11.45 - 12.00: Welcoming the participants at BT Campus (Dorobanților 30)
12.00 - 18.00: Masterclass (with coffee breaks included)
18.00 - 19.00: Dinner and networking
About the trainer
Dr. Alin T. Băiescu has an exceptional academic record, with sales and customer service results. He has expertise in building new operations and teams, but also in coordinating inter-departmental projects. He is one of the graduates of the Executive MBA program offered by the University of Hull in partnership with TEE and has a PhD in Economics, majoring in Finance (2011). In 2023, Alin graduated from the BCW (Behaviour Change Wheel) course delivered by University College London, reading multiple books on this topic.
Dr. Băiescu is the author, co-author, and coordinator of 10 books on topics such as insurance, finance, and business. He represents the EMBA Alumni community in TEE Board, organising their publishing and research work. He currently holds the position of Broker Manager at Aegon Romania.
For the Executive MBA delivered by TEE in partnership with Buckingham University, Alin Băiescu is the module leader and lecturer for the Economics for Managers and Entrepreneurs module, where he covers the subject - Behavioral Economics.