Organisational Storytelling: Harnessing this powerful management and communication tool

Organisational Storytelling: Harnessing this powerful management and communication tool

We share with you some thoughts from our last Executive Talk where we discussed about storytelling. During this talk, we had the privilege and the pleasure to listen to our dear friend David Collins from Northumbria University, who also works as Managing Director for Gain Insight Ltd, a consulting company offering bespoke services on HRM, organizational change/ transformation, and the application of narratives to organizational problems.

David Collins has more than 30 years of experience working for some of the most renowned UK universities. He published extensively on topics such as organizational culture, management, and storytelling and conducted research and consulting work in various companies and organizations in the UK and across Europe, including Romania. David has recently published his sixth book - The Organizational Storytelling Workbook - a state of the art study which offers: (a) critical engagement with academic debates on organizational storytelling; and (b) a series of exercises designed to allow users to improve their capability as organizational storytellers.

During the talk, David managed to distill within a concentrated and short presentation some of the main theoretical underpinnings of management and cultural studies and some of the main findings of this book, showing us how storytelling can be used as a means of redeeming our understanding of all cultural matters and improve our management skills. David considers that storytelling can be used to harness cultural artifacts, stories, and narratives and contribute to the building of articulated and cohesive organizations. This Executive Talk can be seen as a start to anyone who wants to practice and learn these skills, while the storytelling workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their ability and capacity for meaningful storytelling.

If you are interested in reading more about this, David Collins’ last book can be ordered here and you can listen to the recording of the Executive Talk on our youtube channel. 

 

About us:
We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

More info: www.teecluj.ro

Executive Talk - Managing Change in the Fashion Retails Industry

Executive Talk - Managing Change in the Fashion Retails Industry

Diana Au Yeung returned this Monday with the second part of the Executive Talk series on business and corporate culture in the Asia-Pacific region.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. We discussed how change takes place in the operational model and corporate culture in the fast-changing world of fashion and luxury brands. Departing from her experience as a performance manager trainer for Hugo Boss, a luxury company that wanted to gain a strong foothold in the developing luxury market in the APAC region, Diana analyzed the dynamics of the fashion industry and the challenges that luxury brands are facing in a market where companies need to remain competitive, secure high levels of sales and develop outstanding customer experience. This week’s talk completed the previous discussion initiated by Diana on the building of consistent brand identity in the hospitality industry with a focus on the case of Peninsula Hotels, a HongKong based hotel chain.

If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 

 

The next Executive Talk will take place on the 9th of September, from 6.30 pm [RO time]. Our special guest is Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

The event will take place online [on Microsoft Team platform]. Participation is free, but please register in order to receive the access link: https://forms.gle/H5AZqadGvtXSmEDU6 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section. 

What we learned from the Executive Talk on Managing Change

What we learned from the Executive Talk on Managing Change

This Wednesday we had the pleasure to have Diana Au Yeung from Hong Kong as guest speaker to our Executive Talk on Managing Change.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. During the online event, Diana shared with us insights from her experience as the leader of the Training & Talent Development department in The Peninsula Hotels, one of the most prominent companies in the hospitality industry from the Asia Pacific region, where she collaborated with various teams on building strong internal service culture and learning initiatives. We learned how a company with tradition can build and maintain a strong and consistent brand and what kind of management practices and organizational culture you need to develop in order to deliver top-notch bespoke hospitality services in an industry that has become highly competitive and a region with a growing number of luxury hotels.

Diana focused her presentation on how you can apply the instruments and skills learned during the EMBA program in training dedicated teams in a company that has grown globally and entered new and extremely competitive markets. If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 

 

 

We will continue this edition of the Executive Talk on Managing Change with the second part of the talk, where the discussion will be around Diana's experience in Hugo Boss. The talk will be delivered on the 31st of August, from 3 pm. Those who registered for the event on the 19th of August will receive automatic access to the 2nd part of the event. For those who register now for the first time, please access this link. 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2020.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section. 

 

 

Executive Talk - Cornel Ban

Executive Talk - Cornel Ban

Last week, on Wednesday the 9th of September we hosted another Executive Talk session in which we discussed the entrepreneurial state and innovative municipalities. This is a topic that we at Transilvania Executive Education are concerned about and we felt like this is a discussion that we needed to have with our students, alumni, and the business community. Our special guest was Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School.

Cornel Ban was previously Reader at City University of London, assistant professor at Boston University, and research fellow at Brown University in the United States. He has been writing for a while about Romania’s economic development model and is currently involved in conducting research on entrepreneurial municipalities and smart cities across European cities and regions. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

Cornel walked us through various economic theories and growth models applied in countries as diverse as South Korean and Japan, Finland and Sweden, and invited us to overcome the obsolete economic perspective that opposes pro-state and pro-market views that dominated for a long time the economic debates in Romania. He brought to the forefront numerous examples such as the development of Samsung Electronics and Apple’s edge technology outlining the fact that all breakthrough technical innovations are the result of state-led efforts. The appearance of these innovative companies and products would not have been possible without decades of state investment in research and policies that created the emergence of innovative ecosystems. Today, there is massive evidence that entrepreneurial states not only deal with market failures but also create and shape new markets particularly in the areas of innovation, or quality of life enhancement. This aspect is critical for understanding the rise of American hegemony in the postwar period and of the Chinese challenge today. And has been excellently wrapped-up and explained by one of the most visible economists at the moment, Mariana Mazzucato, in her much-praised book “The Entrepreneurial State” . However, Cornel considers that this existing research has a major blind spot. It obliterates the role of the cities and regions. Despite the centrality of nodal cities in the global economy, work on entrepreneurial municipalities is in its infancy and needs more research. This presentation dealt with this gap by focusing on successful cases of coordination between town hall, universities, public sector services, and the private sector.  The scope of this discussion was to propose some policy lessons for Romanian cities that aspire to become poles of innovation and development and inspire decision-makers and entrepreneurs to see and imagine the entanglement between state and market in a different and more creative way.

More details about Cornel Ban's work can be found here. 


We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.


More info: www.teecluj.ro

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