Un nou program pentru mediul de business se lansează în 26 februarie: Strategie pentru o Economie Digitală

Un nou program pentru mediul de business se lansează în 26 februarie: Strategie pentru o Economie Digitală

Comunicat de presa, 25 februarie 2021

 

Transilvania Executive Education lansează vineri, 26 februarie a.c, un nou program dedicat mediului de business: Strategie pentru o Economie Digitala (Strategy for the Digital Economy). Dezvoltat împreună cu comunitatea de business și Alumni EMBA, programul se desfăşoară pe parcursul a 4 luni și se adresează segmentului middle management și următoarei generații de lideri.  

Cursurile vor fi predate de experți internaționali de la universități britanice, cu experiență academică și de business, cărora li se vor alătura, ca mentori, invitaţi din domenii diverse de business și membrii comunității de Alumni a Hull University Executive MBA din România și din străinătate. Cursurile se desfășoară în weekend, o dată pe lună, din februarie până în mai a.c.

Gabi Cretu, CEO & Fondator Evozon System, alumnus al programului EMBA: „Acest program abordează ceea ce mulți manageri au fost nevoiţi să învățe în timpul pandemiei: digitalizarea și noile stiluri de management. Singura opțiune a mediului de business este să facă față noii realități și, pentru a realiza acest lucru, trebuie să investim în educație. Mai mult, întregul program a fost conceput de profesioniști cu experiență, inclusiv de către absolvenții EMBA din comunitatea TEE, care știu direct cum o astfel de educație poate modela managerii.”

Ce oferă acest curs:

  • dezvoltarea abilităților de leadership pentru a lua decizii informate și a gestiona mai bine afacerea într-un context economic complex şi nesigur.
  • dezvoltarea gândirii analitice și critice pentru a putea identifica tendințele de business emergente și a folosi resursele organizației într-un mod eficient.
  • acces la o rețea de profesioniști şi experți internaționali cu expertiză atât în mediul de business, cât şi în cel academic.
  • un context pentru exersarea gândirii strategice, pentru poziționarea pe piețele globale şi pentru a identifica și folosi avantajele competitive ale organizației într-o manieră strategică.

 

Radu Orghidan, Vice Președinte Cognitive Computing @Endava & Alumnus of the EMBA University of Hull și mentor în cadrul programului: “Acest curs oferă instrumentele esențiale pentru a înțelege mediul de business, cu ajutorul unei comunități de experți internaționali și alumni EMBA. Cred că aceasta este o oportunitate educațională excelentă pentru Cluj și aștept cu nerăbdare să contribui la succesul programului prin susținerea teoriei cu studii de caz reale din experiență mea profesională în lumea digitală.”

Prima grupă de cursanți este formată din 19 manageri din Cluj-Napoca și Oradea. Mai multe detalii despre curs și înscriere sunt disponibile pe website-ul Transilvania Executive Education, secțiunea cursuri (https://teecluj.ro/ro/cursuri-tee).

 

 

 

Executive Talk on Charisma with Elesa Zehndorfer

Executive Talk on Charisma with Elesa Zehndorfer

In the upcoming Executive Talk, on the 26th of November, from 7 pm RO time, we are meeting with Elesa Zehndorfer Ph.D., Research Officer for British Mensa, to talk about Charisma: Cult of Personality. We will discuss applying theory to current business scenarios and encourage you to evaluate the presence and value of the charismatic forces that surround us.
 
Charisma is powerful, sought after, yet elusive; it opens doors, wins elections & drives the stellar growth of companies and careers. We all know it, desire it & admire somebody who possesses it. Compellingly, charisma is not as mythical as many of us consider it to be; it can be empirically measured and taught, possesses an observable biological foundation & is situated in legitimate positions of authority. It can function as a great force for good. 
 
It can also work as a vastly destructive force. Research informs us that charisma possesses a dark side; companies led by charismatic CEO's consistently underperform those that are led by their non-charismatic counterparts, for example. Cult of personality often leads to a destructive corporate culture when the CEO is charismatic, & charisma has been observed by researchers to be related closely to narcissism & fraud. This lecture subsequently provides an introduction to charisma, applying theory to current business scenarios, and encouraging students to evaluate the presence and value of the charismatic forces that surround them.'
 
Dr. Zehndorfer has written for many publications and appeared as an expert on BBC Radio 4 on charismatic theory. She is the author of five textbooks: 'Leadership: Performance Beyond Expectations' (Routledge, 2020), 'Evolution, Politics & Charisma: Why do Populists Win? (Routledge, 2019), Emotional & Irrational Investing: Causes & Solutions (Routledge, 2017), Charismatic Leadership: The Role of Charisma in the Global Financial Crisis (2015) and 'Leadership: A Critical Introduction' (Routledge, 2014).
 
The event will take place online [on Microsoft Teams platform] on the 26th of November from 7 PM [RO Time]. Participation is free, but please register, in order to receive the access link: https://forms.gle/dULpDiqWifaYBvq59
 
Useful links
 
 
 
Executive Talk - Cornel Ban

Executive Talk - Cornel Ban

Last week, on Wednesday the 9th of September we hosted another Executive Talk session in which we discussed the entrepreneurial state and innovative municipalities. This is a topic that we at Transilvania Executive Education are concerned about and we felt like this is a discussion that we needed to have with our students, alumni, and the business community. Our special guest was Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School.

Cornel Ban was previously Reader at City University of London, assistant professor at Boston University, and research fellow at Brown University in the United States. He has been writing for a while about Romania’s economic development model and is currently involved in conducting research on entrepreneurial municipalities and smart cities across European cities and regions. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

Cornel walked us through various economic theories and growth models applied in countries as diverse as South Korean and Japan, Finland and Sweden, and invited us to overcome the obsolete economic perspective that opposes pro-state and pro-market views that dominated for a long time the economic debates in Romania. He brought to the forefront numerous examples such as the development of Samsung Electronics and Apple’s edge technology outlining the fact that all breakthrough technical innovations are the result of state-led efforts. The appearance of these innovative companies and products would not have been possible without decades of state investment in research and policies that created the emergence of innovative ecosystems. Today, there is massive evidence that entrepreneurial states not only deal with market failures but also create and shape new markets particularly in the areas of innovation, or quality of life enhancement. This aspect is critical for understanding the rise of American hegemony in the postwar period and of the Chinese challenge today. And has been excellently wrapped-up and explained by one of the most visible economists at the moment, Mariana Mazzucato, in her much-praised book “The Entrepreneurial State” . However, Cornel considers that this existing research has a major blind spot. It obliterates the role of the cities and regions. Despite the centrality of nodal cities in the global economy, work on entrepreneurial municipalities is in its infancy and needs more research. This presentation dealt with this gap by focusing on successful cases of coordination between town hall, universities, public sector services, and the private sector.  The scope of this discussion was to propose some policy lessons for Romanian cities that aspire to become poles of innovation and development and inspire decision-makers and entrepreneurs to see and imagine the entanglement between state and market in a different and more creative way.

More details about Cornel Ban's work can be found here. 


We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.


More info: www.teecluj.ro

Executive Talk on Local Governance and Urban Resilience

Executive Talk on Local Governance and Urban Resilience

 

During our Executive Talk with Anamaria Vrabie, director of Cluj-Napoca Urban Innovation Unit, we discussed the development of urban innovation labs and capacity mechanisms that can create a culture of innovation at the municipal level and address the growing challenges that cities and communities are facing in a time of rapidly growing urban agglomerations.

Anamaria shared with us her experience in developing and coordinating the Cluj Napoca Urban Innovation Unit, one of the first urban innovation labs in Eastern Europe, where innovation is seen as both as a means as well as a goal, and citizens are co-opted as both customers as well as co-creators of public services.

 

Anamaria Vrabie is a behavioural economist and leader of urban innovation practices with over 15 years of international experience. She is currently designing within Cluj Cultural Centre the development of Cluj-Napoca Urban Innovation Unit, the first of its kind in Eastern Europe, tackling urban mobility, urban resilience, and future work challenges. She is also co-founder of Urban INC, a think-tank advancing the practice of sustainable urban development since 2010. A native of Bucharest, she has set up and created new modes of action for delivering municipal innovation and has produced work for a range of organizations including the URBACT III programme, World Bank, the Urban Development Network, and the Urban Innovative Actions programme. She holds an MA in International Affairs as a Fulbright Scholar at The New School New York.

 

For more details about this, we invite you to read one of her most recent papers on public innovation published in the Journal of Open Innovation in 2020.

 

Executive Talk - Directive on Administrative Cooperation in the field of taxation (the DAC)

Executive Talk - Directive on Administrative Cooperation in the field of taxation (the DAC)

Updates:

 

Thank you for participating in our Executive Talk. You can find the recording on our youtube channel here

For further discussions on this topic, please contact our speakers: 

Andrada Goriță - Manager, Taxation Services, +40 744 655 843, Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea.

Ionuț Măstăcăneanu - Director, Taxation Services, +40 747 333 015, Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea.

 

KPMG public resources on DAC6 

 Dedicated website accessible - MDR Updates

 Summary and observations - September 2020 update

 Recorded WebEx sessions

 Euro Tax Flashes

 Guidance from your local KPMG advisor

 Frequent contacts with regulators in EU member states

KPMG: working together with our network of EU tax law specialists throughout the European Union.

 

 


 

In the upcoming Executive Talk, we are meeting with Andrada Goriță, Tax Manager within the Financial Services department, and Ionuț Măstăcăneanu, the leader of the Financial Services Team within the Tax department, @KPMG Romania.
They will discuss reporting rules and taxation within the European Union and how the new European Directive on Administrative Cooperation in the field of taxation (2018) has changed the reporting regime increasing transparency and cooperation in the way taxes are reported and calculated across member states.
The event will take place online [on Microsoft Teams platform] on the 28th of October from 5 PM [RO Time]. Participation is free, and 100% online on our Microsoft Teams channel. 


Taxation and tax reporting are policy issues that are often shadowed at the European level in the favor of other discussions that focus on regional convergence, integration, and development. However, for more integration, Europe also needs a tighten cooperation and more transparency in taxation and tax reporting. In light of the recent investigations on harmful practices and the use of offshore companies (the so-called "Lux Leaks", "Panama Papers" and "Malta Leaks"), the European Parliament has called on the Commission to introduce tougher transparency requirements for intermediaries.

In this sense, a new Directive on Administrative Cooperation in the field of taxation (the DAC) was introduced, making the automatic exchange of information in the field of taxation in relation to reportable cross-border arrangements as mandatory. The directive introduced an obligation on intermediaries and, in certain cases, taxpayers, to disclose potentially aggressive tax planning arrangements, enabling at the same time the tax administrations to exchange information on these structures. The Directive was formally adopted during the ECOFIN meeting on May 25, 2018, and has entered into force on June 25, 2018. Unfortunately, the outbreak of the current pandemic has slowed things down.

These new rules entered into force with the 1st of July 2020, when relevant taxpayers were supposed to file information on reportable cross-border arrangements the first step of which was implemented between the date of entry into force (June 25, 2018) and the date of application of the Directive (July 1, 2020). In the pandemic context, however, countries were given the option to postpone the reporting deadlines for a maximum period of six months, therefore the reporting period will start as of 1 January 2021 for the majority of EU Member States, Romania included. This allows us some time of reflection and the opportunity to discuss during this Executive Talk the effects and consequences of these reforms on the taxation regime in Romania and the rest of EU countries.

 

 

About the speakers:


Andrada Goriță is a Tax Manager in KPMG Romania for over 10 years, working in the Financial Services department. Throughout this time, she has worked mostly with banks, insurance companies, investment funds, advising them on various complex projects in national and international taxation. While working in KPMG, Andrada was seconded for 3 months abroad in KPMG’s Sydney office. She is a member of the Association of Chartered Certified Accountants (ACCA), an affiliate of the Advanced Diploma in International Taxation (ADIT) body, as well as a member of the Romanian Chamber of Fiscal Consultants (CCF). Andrada holds a BA degree in Finance-Banking as well as an MA degree in Corporate Finance from the Academy of Economic Studies in Bucharest. She is part of the core DAC 6 team in Romania and will assist with the analysis of potentially reportable transactions for DAC 6 purposes and the reporting process both for KPMG and KPMG’s clients at the same time.

Ionuț Măstăcăneanu is the leader of the Financial Services Team within the tax department in KPMG Romania, as well as the leader of the DAC 6 core team of consultants. He has experience of more than 16 years in providing assistance both to local companies and to multinationals in various industries on direct tax matters, including corporate income tax, withholding tax on income derived by non-residents, tax implications of various structures, tax impact resulting from IFRS standards implementation, as well as compliance with several reporting requirements, DAC 6 included. Ionuț is a member of the Romanian Chamber of Fiscal Consultants (CCF), of the Association of Chartered Certified Accountants (ACCA), and an affiliate of the Advanced Diploma in International Taxation (ADIT). He holds a BA degree from Université d’Auvergne in France. He was involved in discussions carried out with the Romanian tax authorities on DAC 6 implementation requirements and has appeared as a keynote speaker on DAC 6 themes at various events.

About us:
Transilvania Executive Education is an executive education provider based in Cluj-Napoca. In partnership with Hull University, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community.
The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021. More info: www.teecluj.ro

 

Executive Talk - Managing Change in the Fashion Retails Industry

Executive Talk - Managing Change in the Fashion Retails Industry

Diana Au Yeung returned this Monday with the second part of the Executive Talk series on business and corporate culture in the Asia-Pacific region.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. We discussed how change takes place in the operational model and corporate culture in the fast-changing world of fashion and luxury brands. Departing from her experience as a performance manager trainer for Hugo Boss, a luxury company that wanted to gain a strong foothold in the developing luxury market in the APAC region, Diana analyzed the dynamics of the fashion industry and the challenges that luxury brands are facing in a market where companies need to remain competitive, secure high levels of sales and develop outstanding customer experience. This week’s talk completed the previous discussion initiated by Diana on the building of consistent brand identity in the hospitality industry with a focus on the case of Peninsula Hotels, a HongKong based hotel chain.

If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 

 

The next Executive Talk will take place on the 9th of September, from 6.30 pm [RO time]. Our special guest is Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School. His most recent book, Ruling Ideas: How Neoliberalism Goes Local, (Oxford University Press, 2018) received the Political Economy Award for 2017 of the British International Studies Association.

The event will take place online [on Microsoft Team platform]. Participation is free, but please register in order to receive the access link: https://forms.gle/H5AZqadGvtXSmEDU6 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section. 

2020 Executive Talk Guest Speakers’ Business Advice

2020 Executive Talk Guest Speakers’ Business Advice

2020 brought us challenging times which made us transform the way business education is delivered and how the business community got together for sharing experiences and know-how. More than ever, we need to become skilled in creative problem-solving. Being guided by our mission, we share with you the insights from the 14 guest speakers we had this year, during our Executive Talks sessions and webinars, as a way of giving something back and connecting the business community with global ideas. Check out the link for each talk to find details on the speaker and the main ideas of the talk.

 

Executive Talk - The Marketing Mindset: 10 principles to Understand the Fundamental Role of Marketing in Business. Special guest: Doru Şupeală

“In a fast-changing labor market that drives value from creativity, the corporate employer brand becomes a strategic element in attracting and retaining talent and thus in reaching a higher business performance. To attract top talent, companies need to reach the status of Employer of Choice, a status built on a modern and inclusive culture that draws on collaboration, empathy, democratization, increasing level of freedom for employees and commitment to sustainable development.” - Doru Şupeală, Managing Partner at Scoala SPOR & alumnus EMBA University of Hull.

If you want to read more about this, we recommend one of Doru Şupeală’s recent articles: "Inspire to hire and win the war for talents " published in Marketing - from Information to Decision Journal, DeGruyter, Berlin. 

 

Executive Talk: Systemic Factors Influencing the Life of an Innovative Organisation. Special Guest: Ligia Cremene 

We talked about the life of organisations, the way they live and die, just like people. We analyzed a few epics fails and looked at the difference between deterministic and complex systems, and how we need to shift our mindset to make decisions in the new interconnected paradigm.
 
"Companies have a life of their own. They live and they die, just like people. Sometimes they thrive, other times they merely survive. You can tell the state of an organization by looking at the symptoms: delays, conflicts, burnout, lack of direction, not achieving goals, running in circles, avoiding growth, etc. 
Systemic leaders know how to look at the symptoms and how to listen to the organization they are part of, even before the symptoms manifest. They recognize that today’s problems are yesterday’s solutions and constantly grow and develop from that in full contact with reality.
 
Systemic leadership builds organizational fitness.
The systemic leader knows how to:
- look at systems: systems thinking, systemic perception, interconnectedness
- balance the need for short-term performance with the imperative of long-term strategic planning to transform their business – dynamic strategy
- reinvent/make the little bets that can change the course of an organization/ how to survive or when to die?
- to be in contact with reality and with the market forces/focus on context
- zoom in, zoom out, use design thinking, flexible mindset 
- what to include what to exclude and when/ is pro-active." - Ligia Cremene, Organisational Development Consultant, Transformational Coach & Therapist.
 
Check out the presentation on our youtube channel.  
 

Hull University Special Webinars - Mergers and Acquisitions

“Economic crises are putting pressure on companies willing to engage in mergers and acquisitions. These pressures can often push them to act based on reactive rather proactive strategies. In this respect, the art of strategic planning consisting in formulating strategies, implementing and evaluating their impact often leads to better results than reactive strategies based on following the best market timing.” - Special guest: Aurel Bernat, CEO of BT Asset Management and alumnus of the EMBA University of Hull.

 

Executive Talk on Performances are built with People

“Before putting anything first, companies should build healthy working environments. A company that aims to create prosperity for its customers and the wider society should also be able to create prosperity for its employees. The prosperity which is no longer measurable through material rewards but with an overarching sense of purpose, security, and wellbeing.” - Antoneta Galeş, Solution-focused Coach, art-therapist Phronetik and Mental Health Facilitator Trainer. If you want to know more about this, you can follow Antoneta’s work on https://www.antonetagales.ro/

 

Executive Talk on Complex Infrastructure Management

“Complex systems thinking is crucial in understanding the impact of large road infrastructure on the welfare and wellbeing of local communities and how quality infrastructure can contribute to a better living environment and sustainable development.” – Prof. Terri Harrington, the Sponsorship Director for the Complex Infrastructure Programme, Highways EnglandFind more on Terri’s work here: www.bettergovprojects.com.

 

Executive Talk on Managing Change in Cross-Cultural Settings

Throughout the two meetings, Diana AU Yeung (HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA delivered in Hong Kong) walked us through her experience as the head of talent development and training initiatives for companies such as Peninsula Hotels and Hugo Boss in the APAC region, illustrating how developing a culture of shared values and mission can lead to the development of strong and committed teams even in a diverse cultural setting and a fast-evolving environment such as the luxury brands market. Diana Au Yeung has over 19 years of HR management, talent development, regional training, and consultancy experience across sectors in banking, hospitality, luxury retail, energy, construction, and property industries. She lives in Hong Kong and worked in Beijing and Shanghai.

Read more about Diana Au Yeung’s Executive Talks here:

Managing Change Peninsula Hotels

Managing Change Hugo Boss

 

Executive Talk on Entrepreneurial Municipalities

“In the upcoming decade, the entrepreneurial municipality of Cluj-Napoca should not only be actively supporting the creation of a research and development ecosystem which connects the academic and the IT & C sector but should also be contributing the development of mechanisms and instruments that would enable the community to become resilient and adaptive in front of the climate changes that will change the world as we know it.” - Cornel Ban, Associate Professor of International Political Economy at the Copenhagen Business School. For more information about entrepreneurial municipalities read Cornel Ban’s article on dependent development

 

Executive Talk on Storytelling

In this talk David Collins, Professor in Management at the University of Northumbria, Newcastle and the founder and Managing Director of Gain Insight Ltd, argues that the accounts of organizational culture prepared for managers offer a limited appreciation of the ways in which people think, feel and act, and suggests storytelling as a means of redeeming our understanding of all cultural matters. His most recent publication - The Organizational Storytelling Workbook will enrich managers and professionals with interactive features to walk practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the state-of-the art ideas of storytelling. This Executive Talk has been a start to anyone who wants to practice and learn these skills and this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their ability and capacity for meaningful storytelling.

For more information watch the recording of the Executive Talk on our youtube channel.

 

Executive Talk on Talent Acquisition in the Digital Age

“Automation and digitalization already have an impact on the HR industry and the Talent Acquisition processes. Algorithms are transforming the recruitment processes through personality and ability tests, social media screening, gamification incorporated in various assessments, and AI tools – indicating the trends and the processes that will become the new norm in this domain.” - Radu Panait, Group HR Director @E-INFRA. For more information about the Talent Acquisition in the Digital Age watch the recording of the Executive Talk on youtube.

 

Executive Talk on DAC6

“DAC6 will have a significant impact on the field of taxation in the EU member countries and their economic partners. Romania makes no exception and will have to adapt its legislation and norms to this new directive which regulates the mandatory automatic exchange of information in the field of taxation in relation to reportable cross-border arrangements.” - Andrada Goriță, Tax Manager within the Financial Services department, and Ionuț Măstăcăneanu, the leader of the Financial Services Team within the Tax department at KPMG. For more information about DAC6 watch the recording of the Executive Talk on youtube. 

 

Executive Talk on Charisma

“Charisma can function as a great force for good, but it also possesses a dark side. Companies led by charismatic CEO's consistently underperformed those that are led by their non-charismatic counterparts. Applying theory to current business scenarios and encouraging employees to evaluate the presence and value of the charismatic forces that surround them can prevent companies from downslide towards a destructive corporate culture.” – Elesa Zehndorfer, PhD., Research Officer for British Mensa and writer.

For more information about the typologies of charisma and the tools employed to analyse it watch the recording of the Executive Talk on our youtube channel. 

 

Executive Talk on Improving Business Performance – Operations and Supply Chain Drivers

“Efficiency and productivity should not be driven simply out of cost reduction and maximizing output but rather from intelligently and carefully designed operations and supply chain processes. In this sense, the adoption of 4.0 industry features can help companies build a safer and more inspiring working environment, attain productivity growth, develop a more flexible and environmentally friendly production process, and achieve better business performances. These changes and transformations should not be seen as threats but rather as opportunities. And Romania can drive enormous benefits from automation and digitization that would change the way businesses capture and produce value and the position where Romanian companies sit in the global business architecture.” - Bogdan Sterescu, QHSE Director FCV Europe, at Emerson and Executive MBA University of Hull alumnus.

The recording of the presentation is available on our youtube channel. 

 

 

 

Talent Acquisition in the Digital Era – Facts and Myths

Talent Acquisition in the Digital Era – Facts and Myths

Radu Panait, HR director of E-Infra Group, has delivered an Executive Talk on “Talent Acquisition in the Digital Era – Facts and Myths” on the 7th of October, bringing to the online audience arguments and examples about the changes in the Human Resources Industry and future trends in talent acquisition.

As a provider of executive education, we consider it is highly relevant to discuss talent acquisition and the transformations in the Human Resources Management industry, especially in these uncertain times generated by the Covid-19 pandemic. With more than 20 years of experience in human resources, in Romania and abroad, in companies like IBM, UTI, SAB Miller, and Ursus, Radu Panait offered a clear overview of the transformations that shaped the Human Resources Industry in the last decades and addressed the nowadays trends of digitalization in the recruitment process. Moreover, he offered an analysis of the role of social media platforms and their relevance in the talent acquisition process and how AI will transform this area of activity.

Radu brought to the forefront clear examples from the industry practices – personality and ability tests, social media screening, gamification incorporated in various assessments, and AI tools – indicating the processes that will become the new norm.

For more information please find the presentation here and watch the recording with the fruitful discussions on our Youtube channel.

About us:
We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

What we learned from the Executive Talk on Managing Change

What we learned from the Executive Talk on Managing Change

This Wednesday we had the pleasure to have Diana Au Yeung from Hong Kong as guest speaker to our Executive Talk on Managing Change.

Diana is an HR consultant in the banking and retail sector across the Asia-Pacific region and alumni of Hull University Executive MBA. During the online event, Diana shared with us insights from her experience as the leader of the Training & Talent Development department in The Peninsula Hotels, one of the most prominent companies in the hospitality industry from the Asia Pacific region, where she collaborated with various teams on building strong internal service culture and learning initiatives. We learned how a company with tradition can build and maintain a strong and consistent brand and what kind of management practices and organizational culture you need to develop in order to deliver top-notch bespoke hospitality services in an industry that has become highly competitive and a region with a growing number of luxury hotels.

Diana focused her presentation on how you can apply the instruments and skills learned during the EMBA program in training dedicated teams in a company that has grown globally and entered new and extremely competitive markets. If you want to read more about this topic you can download Diana Au Yeung’s Executive Talk presentation by accessing this link. 

 

 

We will continue this edition of the Executive Talk on Managing Change with the second part of the talk, where the discussion will be around Diana's experience in Hugo Boss. The talk will be delivered on the 31st of August, from 3 pm. Those who registered for the event on the 19th of August will receive automatic access to the 2nd part of the event. For those who register now for the first time, please access this link. 

Transilvania Executive Education is an executive education provider based in Cluj-Napoca, the second-largest city in Romania. In partnership with local and international actors, it aims to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. The Executive MBA delivered by the Hull University Business School is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2020.

The Executive Talk series has been hosted by Transilvania Executive Education for almost 5 years now. These sessions are meant to offer EMBA students and the business community a blended experience that could link the notions and theories taught during lectures with case studies and experiences that are deeply embedded in the local and regional business context. The talks are delivered by guest speakers with expertise in areas and domains that are connected to the modules studied within the EMBA program, reuniting people with diverse backgrounds, from IT, banking, and manufacturing to aeronautics, engineering, and education. Some of the speakers are Romanian and working in Romania while others are international working for multinational or global companies with operations in Romania and Central and Eastern Europe. For more details please access the website/Events/Executive talk section. 

 

 

Recession Survival Kit [updated version]

Recession Survival Kit [updated version]

Critical Thinking. Analytical Models. Descriptive examples

This paper represents an updated version of the one published on the 15th of April 2020. To download the document, please visit the homepage.

 

As SARS-COV-2 spreads throughout the world, businesses are gearing up to adapt. More than ever, we need to become skilled in creative problem-solving.

To try and do our bit to help, we have created a compact, practical, business survival toolkit which provides analytical tools to structure your thinking/planning and examples of organisations that have successfully adapted to rapidly changing external conditions, so that you can future-proof your business in the challenging weeks and months ahead.

We propose to you three main analytical models, that will help you navigate through the current challenging situations. To better understand these models, we selected for you several examples that illustrate how businesses can become resilient, innovative, and adaptive.

 

1. Ask the Right Questions and Adapt for Resilience

Double-Loop Learning

In contrast to single-loop learning (which is often used for predictable and stable environments), which asks people how to do things right, double-loop learning asks what the right things are. Double-Loop Learning is associated with a far more fundamental question, which invites us to reconsider our basic assumptions and think beyond acting within simple patterns.

 

 

 

Picture source: https://doublelooplearning.co.uk/about/

 

TIPS: Single-loop learning stands for optimisation and efficiency, while double-loop learning stands for adaptation and resilience.

Read more: Argyris C., ‘Teaching Smart People to Learn’, Harvard Business Review, May – June 1991

 

2. Identify Your Core Competencies

To become resilient, it is important to understand your core competencies. 

Core competencies are those things that you do for your customers better than your competitors. Knowing these allows you to ask yourselves how they could be transferred into new, more distant marketplaces. It is time to adapt, not optimise.

 

Core competencies have three primary characteristics:

“First, a core competence provides access to a wide variety of markets […] Second, a core competence should make a significant contribution to the perceived customer benefits of the product… Finally, core competence should be difficult for competitors to imitate.” Prahalad, C. K. & Hamel, G., 'The Core Competence of the Corporation', Harvard Business Review, May-June 1990

 

TIPS: Consider asking and involving your employees, customers, suppliers, etc. in identifying your core competencies. 

Read more: Prahalad, C. K. & Hamel, G., 'The Core Competence of the Corporation', Harvard Business Review, May-June, 1990

 

3. Use Associative Thinking 

Whilst managers are good at using a better understanding of their core competencies to identify opportunities that are cognitively close to their business, managers need to learn to recognise similar underlying patterns in distant markets and make the cognitive leap.

What core competencies do you have that are transferable to other markets? 

For example, FujiFilm applied the Ansoff Matrix to leverage their photographic film knowledge to enter new medical and telecom devices markets.

 

Picture source: https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/

 

TIPS: check out the response from the defence and automotive industries in producing medical equipment for healthcare systems.  

Read more:  

Gavetti, G., ‘The New Psychology of Strategic Leadership’, Harvard Business Review, July-August 2011
HBR Video on The Explainer: Core Competence [link: https://hbr.org/video/5146717725001/the-explainer-core-competence]

 

4. Make sense of where you are and identify suitable practice

The Cynefin Framework 

It provides a framework for defining the nature of the problem, adding new dimensions for sense-making other than the usual tendency to simplify, standardize and create best practices. In a crisis, adopting a simple approach may push the business into a chaotic space, where recovery is very expensive.

 

TIPS: check out Dave Snowden’s video for how to use the framework. 

Read more: Cynefin St David’s Day 2019 articles on Cognitive Edge blog [picture source]

 

 

Becoming resilient beyond COVID-19 [examples]

 

  • Banca Transilvania has leveraged its powerful brand in a nationwide campaign meant to encourage customers to buy from local producers. The campaign #CumparaDeLangaTine/ #BuyFromProducersNearby in which bank employees talk about their favorite products and local shops promotes local businesses from bakers and flower shops to producers of handmade Christmas decorations.
  • Entrepreneurs with experience in the IT sector and multinational companies and returned migrants have created online and physical food hubs helping local producers – from vegetable farmers to craft beer producers – to sell their products online and deliver them directly to customers’ doors. Online and physical markets such as Legume Verzi, Made in Cluj, and Sat pentru Oraș reunite local producers from the surroundings of the two of the largest Romanian cities – Bucharest and Cluj-Napoca.
  • Romanian start-up from the MedTech sector XVision which uses AI algorithms to analyse lung X-rays offered its services pro bono to help speed up the diagnostic processes that assist radiologists in detecting medical afflictions created by the new coronavirus.
  • Fitbit has found new uses for its technology in the context of a decline of wearables by partnering with Stanford Innovation Lab to explore data points provide by its devices in order to help researchers detect and trace the spread of COVID-19.
  • The model of Kurzarbeit– promoted by business associations and companies in Germany has been adopted in Romania and other European countries consisting of a state-funded program that helps companies retain employees who can work reduced programs while part of their salary (up to 80%) is covered by state-funded schemes if certain conditions are met and companies benefiting from this program have seen their returns diminished during the coronavirus pandemic.
  • Farmec Cluj has leveraged its core competence in Over The Counter (OTC) pharmaceuticals and FMCG healthcare products to launch hand sanitizer brands, supplying first-line health care workers and other public servants. Aware that this crisis presents an opportunity to familiarise customers with their products and embed new brands to grab market share. Cosmetic Plant and Dacia Plant have also launched new hand sanitizer brands.
  • Taparo, a Romanian group specialized in producing furniture, has adapted several production lines and has become a leader in the production of surgical face masks, answering to the national need of basic medical equipment.
  • In a time when airports and the aeronautic industry have registered financial losses, AirportLabs, an IT start-up (company) from Cluj-Napoca, has increased its revenues by digitalizing various European airports and make more efficient the existing processes and procedures.
  • Understanding their core competencies and using associative thinking, pharmaceutical and biotechnology companies like Pfizer, BioNTech and Moderna, have used their capacities and cutting-edge knowledge in treating other maladies for developing in a record-time highly efficient vaccines against Covid-19.
  • VentilaTM project is connecting medical professionals and academics using 3D technologies provided by a start-up based in Timisoara to produce ventilators.  Can somebody use this experience, beyond the COVID-19 crisis, to create value and enter new markets?

 

Early Learning from Corona situation 

  • The end of Retail? After huge growth in online shopping will we go back to the traditional shops?  Retailers will find innovative ways to leverage their core competencies or wither and die.
  • Property value. Do we need to be in the office, the gym, or the mall physically?  Gyms & trainers using online platforms to offer interactive classes and provide new services such as nutrition and well-being services e.g. 7 Card opened an online video hub for fitness and leisure activities. Companies like Emag are looking at office space more carefully, as remote working is having a positive impact on productivity for them. How many physical spaces will be replaced by Zoom, Skype, WhatsApp, Signal, Hangouts, etc.? See how 8x8.vc are defining this crisis as an opportunity to create demand.
  • Try new things. Viziere.ro is a national platform aggregating competencies and resources for the production and distribution of face shields. Similarly, the University of Hull is working with a local moulding company to produce essential face shields to protect medical staff.  Can any of those involved use this experience, beyond the COVID-19 crisis, to create value and enter new markets?
  • Technology enables the associative leap. Giants like Apple and Google developing apps to trace the spread of infection, as a means of establishing credibility in new medical markets. Streaming is turbo-charging the convergence of tech & globalisation around media channels like TV.

 

Communicate with customers

  • Use online platforms in order to connect customers to better leverage the existing use of core competencies. Eg. online baking courses delivered by bakery shops, wine tasting courses, online cooking shows delivered by restaurants, online tours and materials promoting holiday destinations. Hatfield House Bar in Belfast started delivering draught beer directly to their customers’ front door, as have producers of bio/organic food.
  • Explore new types of products to keep your customers loyal. e.g. vouchers, membership cards, etc.
  • Ask Customers to help you identify core competencies and where associative product and market opportunities could be leveraged.
  • The commitment shown during the crisis represents an opportunity to reach beyond price if you can connect your brand(s) to customers' intrinsic needs, beyond any transactional value.
  • Give. If you are able to help customers in a time of need it is likely to be unusual and may be transformational.  Many will not forget….

 

 

How we can help you?

In this recession survival kit, we have shown how the use of 4 analytical models together can inform your decision making and enable you to thrive. 

Transilvania Executive Education encourages and enables interconnected thinking and nurtures responsible leadership. We help companies and businesses to employ models of critical and analytical thinking and apply them locally in order to become more resilient and adaptive in the face of complex challenges.

If you need help in using these models for your business, please Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea.. We look forward to helping you.

TEE team [Andrew Taylor, Andreea Vornicu, Bianca Opris, Ovidiu Oltean]

 

Useful websites to continue the research:

Hull University Business School Special Webinar Series on COVID19 impact

The Economist

Financial Times

Harvard Business Review 

Ziarul Financiar 

Ministerul Finantelor Publice 

World Economic Forum

Deloitte Romania

 

 

 

Organisational Storytelling: Harnessing this powerful management and communication tool

Organisational Storytelling: Harnessing this powerful management and communication tool

We share with you some thoughts from our last Executive Talk where we discussed about storytelling. During this talk, we had the privilege and the pleasure to listen to our dear friend David Collins from Northumbria University, who also works as Managing Director for Gain Insight Ltd, a consulting company offering bespoke services on HRM, organizational change/ transformation, and the application of narratives to organizational problems.

David Collins has more than 30 years of experience working for some of the most renowned UK universities. He published extensively on topics such as organizational culture, management, and storytelling and conducted research and consulting work in various companies and organizations in the UK and across Europe, including Romania. David has recently published his sixth book - The Organizational Storytelling Workbook - a state of the art study which offers: (a) critical engagement with academic debates on organizational storytelling; and (b) a series of exercises designed to allow users to improve their capability as organizational storytellers.

During the talk, David managed to distill within a concentrated and short presentation some of the main theoretical underpinnings of management and cultural studies and some of the main findings of this book, showing us how storytelling can be used as a means of redeeming our understanding of all cultural matters and improve our management skills. David considers that storytelling can be used to harness cultural artifacts, stories, and narratives and contribute to the building of articulated and cohesive organizations. This Executive Talk can be seen as a start to anyone who wants to practice and learn these skills, while the storytelling workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their ability and capacity for meaningful storytelling.

If you are interested in reading more about this, David Collins’ last book can be ordered here and you can listen to the recording of the Executive Talk on our youtube channel. 

 

About us:
We are Transilvania Executive Education. In partnership with Hull University, we aim to connect the companies and entrepreneurs in the region with the opportunities of international business and promote connected and critical thinking amongst the future leaders and professionals of the Romanian business community. We provide the Hull University Executive MBA delivered by the Hull University Business School, which is the only genuine British EMBA from the Transylvania area. The program is certified by AMBA & AACSB accreditations and the modules are taught 100% by a fly-in faculty. The program was launched in 2015 and so far, has had more than 140 students and alumni enrolled in the program. A new class is scheduled to start in April 2021.

More info: www.teecluj.ro

Noi studenți încep azi cursurile programului Executive MBA al University of Hull în Cluj-Napoca

Noi studenți încep azi cursurile programului Executive MBA al University of Hull în Cluj-Napoca

Astăzi dăm startul pentru a șaptea oară în Cluj-Napoca programului Executive MBA University of Hull. Cei 10 cursanți care încep azi programul EMBA fac parte din modelul educational britanic de tip carusel, prin care se oferă o mai mare interactivitate între cursanți, combinând mai multe cohorte de-a lungul anilor.

Cei care au ales să studieze în acest an programul EMBA au în medie 10 ani de experiență profesională, în domenii variate precum: IT, automotive, energie, administrarea fondurilor europene, retail & fashion, financiar-bancar, etc. S-au alăturat comunității noastre cursanți din diferite orașe ale României: Târgu-Mureș, Alba-Iulia, Brașov și Cluj-Napoca. Majoritatea celor admiși au experiență internațională atât în business cât și educațională. Cursanții vor finaliza studiile în ianuarie 2023, după parcurgerea celor 12 module și redactarea lucrării de dizertație.

 

Nicholas Snowden, MBA Academic Director Faculty of Business, Law and Politics, University of Hull, ne împărtăşeşte câte ceva din experiența lui de predare în cadrul acestui program: “Este întotdeauna o plăcere să predau în cadrul programului Executive MBA al Universității Hull în Cluj-Napoca. Studenții dedicați și atmosfera prietenoasă au creat un adevărat sentiment de „familie” și „apartenență” în cadrul comunității TEE, familie din care suntem extrem de norocoși să putem face parte.”

Programul de Executive MBA al University of Hull din Cluj-Napoca are ca scop dezvoltarea sustenabilă a comunității de business din Cluj-Napoca și din România, alături de promovarea educației de tip executive bazată pe dezvoltarea și aplicarea gândirii critice și asociative. Unul din elementele fundamentale ce stau la baza acestui format educațional este dat de existența rețelelor de colaborare atât între profesori și studenți, cât și între studenți și comunitatea de alumni din jurul Transilvania Executive Education. Astfel, alături de expertiza globală adusă în Cluj-Napoca de către profesorii internaționali ai University of Hull, comunitatea de business are acces la schimbul de idei și proiecte promovat de către studenți și alumni în cadrul evenimentelor organizate de către TEE.

Programul de Executive MBA al University of Hull a fost lansat în Cluj-Napoca în anul 2015, cu sprijinul Universității Babeș-Bolyai, al Universității Tehnice din Cluj-Napoca și a companiilor Banca Transilvania, Electrogrup și Emerson.

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