EMBA General Management

Hull University Business School (from the UK) is delivering its global Executive MBA programme in Cluj-Napoca since 2015. The initiative has been developed in partnership with the most important Universities in Cluj-Napoca, the Babes-Bolyai and the Technical University, and it is supported by leading companies in Romania. The programme is designed to be both academically rigorous in its knowledge and practical in its application. With a track record stretching back over 20 years, the programme offers a proven global business education being currently delivered in HullSingaporeHong Kong and Bahrain.

General Management

This pathway equips senior managers with the knowledge and skills necessary to lead in the complex and ambiguous nature of the modern world. Understanding that leaders of today face constant change, this pathway enhances your abilities to cope effectively with the resulting dynamics and to reach decisions effectively.

What you'll study


Innovation, Creativity, Enterprise

Learning in this module centres around understanding individual and organisational dimensions to creativity, and the psychology of creativity/invention, explored from a general, and an industry-specific perspective.

International Business

You study topics including macroeconomic theory, national and global economies, international trade and investment flows and emerging economies.

Management Consultancy

Working on real business problems, you will gain an understanding of the skills needed to manage complex projects, and how to guide others to do so in your own context.

Economic Environment

This module covers a range of topics, from understanding the basic principles of how markets behave, to the under-pricing of natural, ‘free’ resources.

Strategic Management

Here, we explore how to develop a strategic position for a company, to outline its future direction and understand the strategic steps required to get there. You’ll study key topics in relation to strategy including the nature of strategy, strategic analysis, innovation and entrepreneurship, and organising for strategic advantage.

Understanding Organisations and Organisational Change

You’ll develop a deeper understanding of the components of your organisation – including its people and yourself – and learn how these interact to create the workplace culture. You’ll also learn how to best configure an organisation to effectively manage change. We’ll explore key topics including power, motivation, conflict and managing communication.


You’ll discuss the theory and practice of management, enhance your leadership skills and broaden your view of how we should lead in modern organisations. You’ll consider the political and ethical aspects of leading teams along with socially responsible leadership, gender and diversity issues, as well as leading for entrepreneurship.

Systemic Management and Complexity

You’ll develop a deeper understanding of the complex and ambiguous environments that make up today’s business world – and build skills to cope with and manage that level of complexity. We’ll explore topics including systemic management, systemic interventions and conflict in organisational life.


In this module we’ll consider a combination of marketing theory and tactics, helping you to understand the best ways to identify your customers and meet their needs. A range of marketing skills are covered, including analysis, strategy and planning, developing your ability to understand market behaviour and dynamics. You’ll also evaluate the impact, value and outcomes of marketing initiatives and consider ethical concerns.

Operations and Supply Chain Management

Here, we focus on organising ways to produce, deliver and supply goods and services – and how to manage this in the most sustainable way. We’ll begin with concepts around designing and managing the operations of any organisation before moving on to developing skills to execute and evaluate supply chains. The module also covers issues of risk and resilience and how to deal with the process when things go wrong.

Human Resource Management

You’ll develop your understanding of systems and processes in relation to an organisation’s human resources – studying the concepts and theory that human resource management is based on, and consider relevant practices such as talent management, performance and development. We’ll also explore topics including labour markets, resourcing the organisation, employment relations and employee engagement.

Accounting and Finance

We’ll explore financial systems and processes in organisations focusing on the analysis and use of financial information, rather than the collation and processing of data. The module covers key accounting topics including financial statements, the impact of crypto-currencies, and ethical and legal responsibilities.