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STRATEGY FOR THE DIGITAL ECONOMY

MAIN IDEA OF THE SHORT PROGRAMME

This programme is designed as a short transformative executive course that aims to teach participants how value is created and how to develop strategies in the digital economy. Using analytical tools such as Argyris' learning loops and the Cynefin framework, participants will develop their critical thinking to better evaluate opportunities, capture value, and master their own development needs.


FEATURES

  • The programme will have a minimal impact on working time, with one module per month (4 months total).  A module is from Friday afternoon (4 hours) until Saturday (8 hours).
  • Delivered by international and Romanian experts. Under normal circumstances, the course will be delivered face-to-face, with some guest speakers joining through electronic platforms.
  • Immediately applicable strategies and business skills.
  • Hands-on approach, with assignments and pre-reading between sessions.

TARGET GROUP

Middle management / team lead/ head of department:

  • the next generation of leaders in your organisation
  • searching to learn directly applicable skills to be used in business and professional activity
  • looking for quality educational programs
  • interested in professional growth
  • with ambition to drive change

GUEST LECTURERS

International experts from various British Universities, with more than 20 years of academic and business experience, such as:


GUEST SPEAKERS

National and international experts from various business domains, together with the Executive MBA alumni community from Romania and abroad:

  • Ömer Tetik
  • Gabriel Crețu
  • Sorin Stan
  • Ligia Cremene
  • Daniel Lar
  • Alina Negru
  • Radu Orghidan
  • Voicu Oprean
  • Andrei Mocan

and many others to be announced. 

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MODULE'S CONTENT

MODULE 1. SEEING THE WAVE: VALUE CREATION & STRATEGY

This module provides a solid foundation in:

  • A structured approach to thinking, enabling participants to identify patterns and trends, think strategically about relationships between cause and effect and go beyond the usual reactive task driven approach of most executives.
  • An essential understanding of economics to inform strategic thinking.
  • An understanding of key models of strategy, with practical use of case studies to ensure that application is understood.

MODULE 2. DIGITAL WAVES ARE DIFFERENT: SYSTEMS & COMPLEXITY

The second module aims to immerse participants in one of the most heated topics of this decade: value shift from products & processes to networks and a network economy.

The digital shift has profound consequences for how we think about strategy and even more fundamentally how we define the work of managers in supporting and capturing financial value. 

This endeavour will be accompanied by:

  • practical examples and discussions based on HBR articles
  • outside speakers describing how disruptive technology has affected strategy and value creation in their organisations.

MODULE 3. RIDING THE WAVE: LEADERSHIP, CULTURE & ORGANISATION

The third module is designed to widen participants' knowledge of different organisational structures and the consequences for how value is created and how we define ‘good’ management.

Since strategies are not only about numbers, and the stories have the potential to revive an entire business, this module aims to introduce students to key models of leadership, principles of storytelling and models of how to lead change.

A key component of this will be thinking about the impact of both digital and pandemic disruption on the organisation of work, such as working from home, use of technology platforms to interact & collaborate and how to manage a hybrid organisation.

MODULE 4. RAMPING UP THE WAVE

The last module is designed as a practical exercise for the participants. Day one will invite participants to work on two large case studies drawn from recent international & Romanian situations.

On day two, participants will have the opportunity to work on a real specific challenge* that crosses industries, being supported by mentors and speakers. *e.g. How to manage a hybrid organization resulting from working from home? How to move up the value chain from outsourcing as an organization/ personally?

By the end of the module, participants will deliver a presentation to be able to show their ability to apply their new-found knowledge and skills.

THE 2ND COHORT STARTS
ON THE 25TH OF JUNE!

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

  1. Leadership capabilities to make informed business decisions, and lead with confidence through a complex and turbulent contemporary business context.
  2. Analytical and critical thinking skills to be able to identify trends and mobilise resources most effectively.
  3. A network of global professionals and an internationally accredited certificate from the University of Suffolk, UK. 
  4. Strategy-focused skills that enable you to engage in global markets in a strategic manner to leverage your organisation’s competitive advantages.
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THE 2ND COHORT STARTS
ON THE 25TH OF JUNE!

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PROGRAMME ENDORSED BY:

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FREQUENTLY ASKED QUESTIONS ON THIS PROGRAMME

How many participants will there be in the programme?

The maximum number of participants for one group is 20.

What will be the impact on working time?
The programme will have a minimal impact on working time, with one module per month (4 months total).  A module is from Friday afternoon (4 hours) until Saturday (8 hours), in the last weekend of the month. The starting date of the programme is the 26th of February (based on the fact that the minimum number of students will be reached).

What is a typical day’s schedule?
Each module will have 2 sessions, one on Friday (4 hours), starting from 16:00 until 20:00, and the second one on Saturday (8 hours) from 9:00 until 17:00.
Each class is structured in seminars and teamwork sessions with coffee breaks and lunch breaks.  

Where will the courses take place?
Under normal circumstances, the course will be delivered face-to-face, in Cluj-Napoca, with some guest speakers joining through electronic platforms. But until the epidemiological conditions will allow it, we will deliver the courses online.

If I do not have an undergraduate degree, may I still participate in this programme?
Yes, you can. We are interested in the professional background and your ability to put in practice the strategies learned during this course. An academic degree is therefore not necessarily required.

Is the programme accredited?
Yes, the programme is internationally accredited by the University of Suffolk. The quality of the delivery and content is based upon the experience of the facilitators and guest speakers. The emphasis of this programme is upon immediate applicability, rather than a broader and longer MBA type programme.
If you wish to apply for an accredited programme, please check out the Executive MBA offer on our website.

Will I get a graduation certificate?
Yes, the University of Suffolk will provide you with an internationally accredited certificate upon completion of the programme. 

Do you offer group or other special discounts?
We have a special price for the second class of students. Discounts will apply to more than 3 participants from the same company, and to companies that sent participants to previous cohorts. 

What are my payment options?
The fee can be paid online, after TEE issues the invoice (personal or on a company). The full price will be paid before the first module of the programme.

What is included in the tuition fee?
The tuition fee covers the cost for the delivery of the programme, online access to teaching materials and speakers, and when the epidemiological conditions will allow the program to be taught face to face, it will also include the coffee break during teaching days and refreshments.

What is your cancellation policy?
If you cancel up to one week before you start the first session, we will refund your fee in full. Thereafter, we no longer refund fees.