EMBA General Management
Hull University Business School (from the UK) is delivering its global Executive MBA programme in Cluj-Napoca since 2015. The initiative has been developed in partnership with the most important Universities in Cluj-Napoca, the Babes-Bolyai and the Technical University, and it is supported by leading companies in Romania. The programme is designed to be both academically rigorous in its knowledge and practical in its application. With a track record stretching back over 20 years, the programme offers a proven global business education being currently delivered in Hull, Singapore, Hong Kong and Bahrain.
General Management
This pathway equips senior managers with the knowledge and skills necessary to lead in the complex and ambiguous nature of the modern world. Understanding that leaders of today face constant change, this pathway enhances your abilities to cope effectively with the resulting dynamics and to reach decisions effectively.
What you'll study
CORE MODULES
Innovation, Creativity, Enterprise
International Business
You study topics including macroeconomic theory, national and global economies, international trade and investment flows and emerging economies.
Management Consultancy
Economic Environment
Strategic Management
Here, we explore how to develop a strategic position for a company, to outline its future direction and understand the strategic steps required to get there. You’ll study key topics in relation to strategy including the nature of strategy, strategic analysis, innovation and entrepreneurship, and organising for strategic advantage.
Understanding Organisations and Organisational Change
You’ll develop a deeper understanding of the components of your organisation – including its people and yourself – and learn how these interact to create the workplace culture. You’ll also learn how to best configure an organisation to effectively manage change. We’ll explore key topics including power, motivation, conflict and managing communication.
Leadership
You’ll discuss the theory and practice of management, enhance your leadership skills and broaden your view of how we should lead in modern organisations. You’ll consider the political and ethical aspects of leading teams along with socially responsible leadership, gender and diversity issues, as well as leading for entrepreneurship.
Systemic Management and Complexity
You’ll develop a deeper understanding of the complex and ambiguous environments that make up today’s business world – and build skills to cope with and manage that level of complexity. We’ll explore topics including systemic management, systemic interventions and conflict in organisational life.
Marketing
In this module we’ll consider a combination of marketing theory and tactics, helping you to understand the best ways to identify your customers and meet their needs. A range of marketing skills are covered, including analysis, strategy and planning, developing your ability to understand market behaviour and dynamics. You’ll also evaluate the impact, value and outcomes of marketing initiatives and consider ethical concerns.
Operations and Supply Chain Management
Here, we focus on organising ways to produce, deliver and supply goods and services – and how to manage this in the most sustainable way. We’ll begin with concepts around designing and managing the operations of any organisation before moving on to developing skills to execute and evaluate supply chains. The module also covers issues of risk and resilience and how to deal with the process when things go wrong.
Human Resource Management
You’ll develop your understanding of systems and processes in relation to an organisation’s human resources – studying the concepts and theory that human resource management is based on, and consider relevant practices such as talent management, performance and development. We’ll also explore topics including labour markets, resourcing the organisation, employment relations and employee engagement.